New UTM parameter customization
Y
Yolanda
Possibility (or suggest the improvement) of including the group, even the segment, as a UTM parameter -I currently see that customizations can only be made of the name of the campaign, the subject, the date of submission, and the name of the account-, so that we can then use that information. For all of us who have different shipping GROUPS, I think it can be a substantial improvement.
Madina Umirbek
Hiya Yolanda, thanks for this post! I have a few more questions for you:
- How do you currently manage and track different groups and segments in your email campaigns?
- What specific information would you like to capture with the UTM parameters for groups and segments?
- Can you provide examples of how this additional UTM information would improve your campaign tracking and analysis?
Y
Yolanda
Madina Umirbek
I send different information to the predefined groups. Subscribers choose which group to belong to (one or more) on the form.
I currently export the results of the campaigns to excel to keep track of each link I send within a campaign. I can only recognize which group the shipment belongs to using other fields such as the name of the campaign, which is not reliable.
You would only need to be able to add, for example, in the UTM_CAMPAIGN=GROUP parameter, with GROUP being the name with which it was created in mailerlite.
If I have an Excel report with the results of numerous URLs from various campaigns, I can extract the information I need, clearly identifying the sending GROUP to which that particular shipment belongs.